Intertextuality is the shaping of a words meaning by another text. The term "Intertextuality" has, itself, been borrowed and transformed many times since it was coined by Julia Kristeva in 1966. When it comes to music videos, Intertextuality can be reflected in the style of the music video or done in a humorous way like parody's. It helps audiences take further levels of meaning away from the text.
An example of cinematic referencing is Madonna's "Material Girl" (1985) which similarly imitates "Diamonds are a girls best friend"(1953). We can see just within the two images, that there is a clear similarity and comparison between the two. The style, colour scheme, dress and even posture is a reference to the other.
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