"Gangnam Style" by PSY follows most of the categories for a successful music video and is very different to the other music videos I have analysed. There is a very large wow factor within this video that links with the performance and artist identity, this is the very iconic dance that allowed the video to become the most viewed video of all time on YouTube. Because of this it allowed the video to become part of pop culture and gain a large fan base and is evidence of a reaction. The cuts and editing show the non-linear editing used. This is the most viewed music video of all time and no wonder why, after following all these tick boxes it has maintained an extremely large audience and became a worldwide trend.
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